beginner, instructional, national parks, photography, travel, workshop

LIGHTROOM // BASIC WORKFLOW

Are you brand new to LightRoom Classic CC? Do you need some tips on how to create a more efficient workflow? Are you overwhelmed by your massive backlog of images?

Whether you are brand new to Adobe LightRoom, or you’re an old pro, my workflow tutorial will give you the basics and more so you can create your own efficient workflow.

Learn how to organize your images, create presets, cull, edit, and process in this 20 minute video.

For a limited time, I will have it on sale for only $9.99!

Click the image below for more info.

— Andrew


Ellen and I hit the road full-time in June of 2016. We are on a mission to inspire and educate everyone on the importance of getting outside. Check out my workshops and my prints, made #ontheroad in my mobile print studio. The revenue will help propel us further on this great adventure. Enrich yourself and others… and feel great about it too as you’re helping to ensure our public lands are cherished and to keep the wild spirit of the American Dream alive. Our goal is to visit all 59 National Parks in 3-5 years. LEARN MORE ABOUT WHAT WE’RE DOING HERE


Check out our new show, ONE WILD LIFE, and subscribe to our YouTube Channel! 


Want to learn photography and enjoy a guided experience? Check out my exciting, NEW workshop dates:
 
REMOTE WYOMING // ADVENTURE + LANDSCAPE
TELLURIDE // FALL COLORS + LANDSCAPE
 
I’m excited to announce my “The Photographic Guide to Our National Parks” series of eBooks:
 
Rocky Mountain National Park
Grand Teton National Park
 
If you are interested in purchasing a “print from the road”, please check my prints for sale, or email me directly for a custom request:
 
Andrew R. Slaton // prints from the road
 
If you are interested in licensing any of the images/ video from this post, please visit my stock agency:
 
Tandem Stills + Motion // Andrew R. Slaton
  
For assignment work requests, please email me: andrew@andrewslatonphoto.com
 
Thanks for visiting AndrewSlatonBlog.com!
 
All images and content © ARS Media, LLC 2018
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photography

BRANDS + CREATIVES // Why We Need Them, and They Need Us

Creatives and brands have always had a close relationship, but there’s never been a time in history when these two groups have been more dependent on each other.

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Content, content, content. 

We are bombarded daily with images and moving clips. It comes from everywhere; TV, billboards, social media, news articles, texts, etc. If there’s one day that passes in our modern lives when we don’t look at hundreds of images and short clips, we’re likely dead. Where does all of this content come from?

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Much of it is what is referred to as “user generated”. This just means, me and you, and every other Jo Schmo who snaps a pic with his iPhone and uploads it to Instagram. Well, this is a huge pool from which brands can draw. And it’s all free marketing.

So what about us? The professionals who make a living shooting for brands?

It’s the same old story since the beginning of commercial art… There’s always someone out there willing to give their work for free, and a host of creatives sit around bitching about how the market is flooded and so and so’s ruining our industry, and the sky is falling…. blah… blah… blah.

Well, I subscribe to the philosophy that we as creatives have an innate need to grow creatively and to work hard, contrary to popular belief. Clients will always recognize the inherent worth of our work, if we’re willing to create work that is worth anything! Even if it’s meant to look user gen.

So back to my point…. user generated content can only be taken so far. Companies know this. It is fantastic to mix in the user gen pics and video, but brands will always need professional quality and consistency. Even the big dogs can’t count on good user gen content everyday.

In the old days, a medium sized company would only license about a hundred images in a given year… now they will likely go through thousands. True, some of that is free content, but the amount of paid, licensed work a brand will purchase annually has skyrocketed.

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The Old Faithfuls

That’s where creatives come in. The ones they can count on, every time.

More and more, I am creating “image banks” for my clients and brands, where they are able to go and grab what they need, when they need it, to fill in the user gen gaps. They even find it useful for print and other marketing needs.

It’s a great relationship. We want to be out there being creative, pushing ourselves and growing. They need eye catching imagery, again and again and again…. So be sure you are there when they need you.

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The market is definitely changing. But in my opinion, there’s more of a need for us “old faithfuls” out there than there ever has been. The world is only demanding more and more content, and it does’t seem to be slowing down any time soon. So, as much as we need them (so we can continue to put food on the table and pay rent)… they need us, and our creative, beautiful, and consistent content.

— andrew


In honor of the NPS Centennial this year, I have put together a special collection of (some never before seen) my favorite National Park prints. Please check it out and know that 5% of all the profits from the sale of this artwork will be donated to a wonderful organization that works hard to help preserve our Nation’s most magical places, The National Park Foundation.. We will be visiting almost all of the 59 National Parks this year, so check back often as we will be updating the page regularly. Thank you so much for your support!


 
Want to learn photography and enjoy a guided experience? Check out my exciting, NEW workshop dates:
 
Big Bend NP // Night/ Landscape // 2016 – ONLY 2 SPOTS LEFT!
Isle of Skye // S C O T L A N D // 2016 – 4 SPOTS AVAILABLE
Highlands // S C O T L A N D // 2016 – 4 SPOTS AVAILABLE
 
If you are interested in licensing any of the images/ video from this post, please visit my stock agency:
 
Tandem Stills + Motion // Andrew R. Slaton
Image Brief // Andrew R. Slaton
 
If you are interested in purchasing prints from this post, please check my prints for sale, or email me directly for a custom request:
 
Andrew R. Slaton | photographer // prints
 
For assignment work requests, please email me: andrew@andrewslatonphoto.com
 
Thanks for visiting AndrewSlatonBlog.com!
 
all images and content © ARS Media, LLC 2016
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film, photography

Hummingbirds. By Remote Control

~ andrew

Music: Parlours Liars


 
Take your photography to a new level… check out my new workshop dates:
 
Grand Teton Photographic Tour/ Workshops 2014
More Destination Photo Tours/ Workshops 2014
 
If you are interested in licensing any of the images/ video from this post, please visit my stock agency:
 
Tandem Stills + Motion // andrew r. slaton
 
If you are interested in purchasing prints from this post, please check my prints for sale, or email me directly for a custom request:
 
andrew r. slaton // photographer // prints
 
For assignment work requests, please email me: andrew@andrewslatonphoto.com
 
Thanks for visiting AndrewSlatonBlog.com!
 
all images and content © ARS Media, LLC 2014
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digital darkroom, instructional, photography, workshop

Remastering An Old Favorite // Lightroom Tutorial

I’d like to think my style has changed… become more refined over the years.  So I wanted to show how I process my images now.

And what better way than working with an old favorite that needed a little “remastering”?

I hope this Adobe Lightroom 5 tutorial is helpful… please feel free to let me know in the comments, and tell me what else you’d like to see.

~ andrew


 
Take your photography to a new level… check out my new workshop dates:
 
Grand Teton Photographic Tour/ Workshops 2014
More Destination Photo Tours/ Workshops 2014
 
If you are interested in licensing any of the images/ video from this post, please visit my stock agency:
 
Tandem Stills + Motion // andrew r. slaton
 
If you are interested in purchasing prints from this post, please check my prints for sale, or email me directly for a custom request:
 
andrew r. slaton // photographer // prints
 
For assignment work requests, please email me: andrew@andrewslatonphoto.com
 
Thanks for visiting AndrewSlatonBlog.com!
 
all images and content © ARS Media, LLC 2014
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film, photography

When All Else Fails… Time-lapse It

Landscape photography is the supreme test of the photographer – and often the supreme disappointment.” ~ Ansel Adams

Sometimes you get yourself out of bed at 4:30 AM and drive across town to get set up by 5:30 for a shot you need.

You have shown up, but the right weather hasn’t.

That’s okay… just get creative.

You’re already there… no sense in getting frustrated.

Make something unique and interesting with what you have.

Time-lapse it.

Over the last several months, I’ve been shooting time-lapses in tandem with my stills from all over the world… here are a few I wanted to share.

Some are the direct result of the still image never “showing up”.

~ andrew

Music: Parlours Slowly From The Earth


 
Take your photography to a new level… check out my new workshop dates:
 
Grand Teton Photographic Tour/ Workshops 2014
More Destination Photo Tours/ Workshops 2014
 
If you are interested in licensing any of the images/ video from this post, please visit my stock agency:
 
Tandem Stills + Motion // andrew r. slaton
 
If you are interested in purchasing prints from this post, please check my prints for sale, or email me directly for a custom request:
 
andrew r. slaton // photographer // prints
 
For assignment work requests, please email me: andrew@andrewslatonphoto.com
 
Thanks for visiting AndrewSlatonBlog.com!
 
all images and content © ARS Media, LLC 2014
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art, photography

So, What’s In A Print?

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It occurred to me recently that many “new” photographers are greatly undervaluing their prints.

Now, it may be that the quality of materials and processes are lacking, or that they are selling open editions (no limit to quantity), but I think I know the most harmful culprit.  I believe the market is being set by people that may not fully understand what goes in to the production of a great print.

So, I had the idea to shoot an entertaining and factual video that follows a photographer (me… surprise, surprise) from start to finish, including what it takes to capture a photograph worthy of printing and selling.  Then, of course, the less-than-glamorous process of locking oneself in the isolation of the digital darkroom to fully realize the original intent of the image.  And so on.  I’m sure you get it, but I really do hope to create a visually compelling story of the birth of a great photographic print.

I aim to do this for all of us.  All of us photographers out there that sometimes struggle with how to price our work.  All of us that struggle with a largely uninformed public as to what we actually do.  “You just bought a nice digital camera and go take pretty pictures, right?”  Or my favorite… “You are just better at photoshop than most, so you can make really cool pictures.”

I have a trip to Wyoming coming up in October that I hope/ trust will be the perfect backdrop for this short film.  I hope to have it ready just in time for Christmas…

Please feel free to comment and let me know what I need to be sure to convey through this video.

~ andrew


 
Take your photography to a new level… check out my new workshop dates:
 
Grand Teton Photographic Tour/ Workshops 2014
More Destination Photo Tours/ Workshops 2014
 
If you are interested in licensing any of the images/ video from this post, please visit my stock agency:
 
Tandem Stills + Motion // andrew r. slaton
 
If you are interested in purchasing prints from this post, please check my prints for sale, or email me directly for a custom request:
 
andrew r. slaton // photographer // prints
 
For assignment work requests, please email me: andrew@andrewslatonphoto.com
 
Thanks for visiting AndrewSlatonBlog.com!
 
all images and content © ARS Media, LLC 2014
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advanced, art, film, film making, landscape, nature, photography, travel, wildlife

rocky mountain np // motion

For fun, I decided to make a short video of some of my time-lapses and motion captures from the trip.

And yes, I just had to sneak some marmots in for a cameo or two….

I hope you enjoy!  For best results, watch in HD.

All motion clips are available for commercial and editorial licensing through Tandem Stills + Motion.

all images and content © andrew r. slaton | photographer 2013

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