photography

BRANDS + CREATIVES // Why We Need Them, and They Need Us

Creatives and brands have always had a close relationship, but there’s never been a time in history when these two groups have been more dependent on each other.

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Content, content, content. 

We are bombarded daily with images and moving clips. It comes from everywhere; TV, billboards, social media, news articles, texts, etc. If there’s one day that passes in our modern lives when we don’t look at hundreds of images and short clips, we’re likely dead. Where does all of this content come from?

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Much of it is what is referred to as “user generated”. This just means, me and you, and every other Jo Schmo who snaps a pic with his iPhone and uploads it to Instagram. Well, this is a huge pool from which brands can draw. And it’s all free marketing.

So what about us? The professionals who make a living shooting for brands?

It’s the same old story since the beginning of commercial art… There’s always someone out there willing to give their work for free, and a host of creatives sit around bitching about how the market is flooded and so and so’s ruining our industry, and the sky is falling…. blah… blah… blah.

Well, I subscribe to the philosophy that we as creatives have an innate need to grow creatively and to work hard, contrary to popular belief. Clients will always recognize the inherent worth of our work, if we’re willing to create work that is worth anything! Even if it’s meant to look user gen.

So back to my point…. user generated content can only be taken so far. Companies know this. It is fantastic to mix in the user gen pics and video, but brands will always need professional quality and consistency. Even the big dogs can’t count on good user gen content everyday.

In the old days, a medium sized company would only license about a hundred images in a given year… now they will likely go through thousands. True, some of that is free content, but the amount of paid, licensed work a brand will purchase annually has skyrocketed.

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The Old Faithfuls

That’s where creatives come in. The ones they can count on, every time.

More and more, I am creating “image banks” for my clients and brands, where they are able to go and grab what they need, when they need it, to fill in the user gen gaps. They even find it useful for print and other marketing needs.

It’s a great relationship. We want to be out there being creative, pushing ourselves and growing. They need eye catching imagery, again and again and again…. So be sure you are there when they need you.

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The market is definitely changing. But in my opinion, there’s more of a need for us “old faithfuls” out there than there ever has been. The world is only demanding more and more content, and it does’t seem to be slowing down any time soon. So, as much as we need them (so we can continue to put food on the table and pay rent)… they need us, and our creative, beautiful, and consistent content.

— andrew


In honor of the NPS Centennial this year, I have put together a special collection of (some never before seen) my favorite National Park prints. Please check it out and know that 5% of all the profits from the sale of this artwork will be donated to a wonderful organization that works hard to help preserve our Nation’s most magical places, The National Park Foundation.. We will be visiting almost all of the 59 National Parks this year, so check back often as we will be updating the page regularly. Thank you so much for your support!


 
Want to learn photography and enjoy a guided experience? Check out my exciting, NEW workshop dates:
 
Big Bend NP // Night/ Landscape // 2016 – ONLY 2 SPOTS LEFT!
Isle of Skye // S C O T L A N D // 2016 – 4 SPOTS AVAILABLE
Highlands // S C O T L A N D // 2016 – 4 SPOTS AVAILABLE
 
If you are interested in licensing any of the images/ video from this post, please visit my stock agency:
 
Tandem Stills + Motion // Andrew R. Slaton
Image Brief // Andrew R. Slaton
 
If you are interested in purchasing prints from this post, please check my prints for sale, or email me directly for a custom request:
 
Andrew R. Slaton | photographer // prints
 
For assignment work requests, please email me: andrew@andrewslatonphoto.com
 
Thanks for visiting AndrewSlatonBlog.com!
 
all images and content © ARS Media, LLC 2016
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photography, travel

Telluride // Fall Color

The timing was pretty close to perfect for this year’s Telluride Photo Fest.

Colors were in full force in the southern San Juans of Colorado.

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It was my first Fall in Telluride… and I have to say, it was pretty epic.  I only wish I had more time to actually shoot.  I was in meetings almost the entire week.  So next time, I will be heading up there just a few days earlier….

~ andrew


 
Take your photography to the next level… check out my new workshop dates:
 
Grand Teton Photographic Tour/ Workshops 2014
More Destination Photo Tours/ Workshops 2014
 
If you are interested in licensing any of the images/ video from this post, please visit my stock agency:
 
Tandem Stills + Motion // andrew r. slaton
 
If you are interested in purchasing prints from this post, please check my prints for sale, or email me directly for a custom request:
 
andrew r. slaton // photographer // prints
 
For assignment work requests, please email me: andrew@andrewslatonphoto.com
 
Thanks for visiting AndrewSlatonBlog.com!
 
all images and content © ARS Media, LLC 2014
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photography, random thought, travel

Telluride // What I learned…

The biggest take-away for me from this year’s Telluride Photo Festival was… drumroll please….

….Shoot for yourself.  Not what you think editors/ agencies/ clients want… just keep shooting the way you see the world.

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Sounds pretty basic, right?  Well if you’re a full time professional photographer, trying to support your family, this basic concept can get lost.  Super lost.

It’s easy to go out and copy the style of the day… what’s running in the magazines and advertisements.  That takes technical expertise, but not talent or creativity.  And we as artists can get lost in the game of chasing trends and dollars.

That’s not to say that you aren’t going to need to adjust and grow and learn.  Don’t get me wrong.  And it also doesn’t mean that aren’t going to be assignments that require us to set aside our agendas and opinions to get the job done the way the client needs it.

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I think the point here is that we as artists are unique.  In fact, often the only thing that sets us apart from the bajilliun other “photographers” out there is our eye’s particular way of seeing and interpreting our world.  So what I’m saying is, don’t lose that.

It’s not a narcissistic rejection of everyone/ everything else.  Selfish pursuit of personal fulfillment.  No, quite the contrary.

You get hired for your distinct and unique perspective.  What really becomes difficult now is incorporating your style, your eye into what your client/ editor needs.

And this is what I tried to shift my focus to over the last five weeks on the road.

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As I mentioned in The Active Landscape post, it’s good for us to push ourselves, grow, and even adapt to the market.  But what good does it do if we lose our personal vision and style in the process.  Spoiler alert… it doesn’t.

Vision is the art of seeing what is invisible to others.  ~ Jonathan Swift

So keep growing, learning, and challenging the way you see, but don’t lose that which makes you unique!  No one else sees the world the way you do.

~ andrew


 
Take your photography to the next level… check out my new workshop dates:
 
Grand Teton Photographic Tour/ Workshops 2014
More Destination Photo Tours/ Workshops 2014
 
If you are interested in licensing any of the images/ video from this post, please visit my stock agency:
 
Tandem Stills + Motion // andrew r. slaton
 
If you are interested in purchasing prints from this post, please check my prints for sale, or email me directly for a custom request:
 
andrew r. slaton // photographer // prints
 
For assignment work requests, please email me: andrew@andrewslatonphoto.com
 
Thanks for visiting AndrewSlatonBlog.com!
 
all images and content © ARS Media, LLC 2014
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photography, travel

Telluride Photo Fest // Preview

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I have had the pleasure of spending much time in the incomparably beautiful Telluride, Colorado.  But never in the Fall.  So the fact that I’ll be attending the 2014 Telluride Photography Festival in October has me really excited.

With Joel Sartore, Barbara Davidson, Aaron Huey, Ian Shive, and Jennifer Wu as the lineup of speakers, a lot of photography wisdom will be at the helm, ready to be gleaned.  And I’ll be ready.  In the past, I didn’t follow many photographers… But Joel has been on my radar since I was very young in my work, because of the amazing stories he has shot for Nat Geo.

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There are workshops, seminars, panel discussions, a photo contest, portfolio reviews, and all of the other usual convention perks.  Not to mention the opportunities to network with industry professionals and other great photographers.

But perhaps what I’m still looking forward to the most, is the fall colors.  I can’t believe that in the last 18 years of frequenting the town of Telluride, I have never personally seen the amazing explosion of color that is Autumn in the southern San Juans of the Rockies.

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If you have a chance to make it this year, please drop me a line, I would love to get out there with all of you and shoot some of the spectacular vistas of the surrounding area!

~ andrew

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Take your photography to a new level… check out my new workshop dates:
 
Grand Teton Photographic Tour/ Workshops 2014
More Destination Photo Tours/ Workshops 2014
 
If you are interested in licensing any of the images/ video from this post, please visit my stock agency:
 
Tandem Stills + Motion // andrew r. slaton
 
If you are interested in purchasing prints from this post, please check my prints for sale, or email me directly for a custom request:
 
andrew r. slaton // photographer // prints
 
For assignment work requests, please email me: andrew@andrewslatonphoto.com
 
Thanks for visiting AndrewSlatonBlog.com!
 
all images and content © ARS Media, LLC 2014
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art, photography, travel

my september in wyoming | your 50% gain

i leave for wyoming this weekend, and i couldn’t be more excited… it has been a few years since i’ve been up in the autumn to shoot.

the chill of winter coming in the air, elk bugling in the distance, the wildlife teeming with energy and vigor… ah, it can’t be aptly described.

so, to my point.  for the entire month of september, i’ve decided to really give an incentive to all of you out there who may have been waiting to buy a limited edition print from my storefront

to commemorate my blessed time in wyoming this month, i am offering A HUGE 50% discount off EVERYTHING!!!  but the sale ends september 30 at 12 a.m. CST… so don’t wait.

and since i make all of my prints by hand (except for the huge ones) and sign and number them, they will not ship until the first week of october.

so scratch your Christmas presents off the to-do list early, and buy everyone a beautiful and unique gift!  at 50% off no less!!

oh, i almost forgot…. use “AUPA2012” at checkout for your discount :)

click to learn more about me

all images © andrew r. slaton | photographer 2012

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art, photography

new limited edition prints available

we are really ramping up our prints for the upcoming busy season.

if you haven’t checked it out in a while, go see our storefront on etsy.com… we have a few new limited edition prints, and some awesome new GIANT sizes.

and we’ll be adding more images everyday, so if you don’t see what you’re looking for, check back daily, it won’t be long.

but hurry, because these fine art, hand-made prints are on a limited availability.  and trust me, they make great Christmas gifts…

as a special thank you to the faithful, enter EARLYBRD12 at checkout for a 10% discount!  feel free to share with your friends and family too :)

thanks so much!

click to learn more about me

all images © andrew r. slaton | photographer 2012

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art, photography

pdn’s great outdoors contest

i don’t enter contests very often.

but this year, we decided to make it a goal to enter a few, and hopefully win more awards.

our first for 2012 is pdn’s great outdoors competition.

here are our 7 entries…

along with traditional judging, they have a people’s choice award as well…

if you feel so inclined, please vote for me!!

all images © andrew r. slaton | photographer 2012

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